What we like has never been entirely our own. Taste has always been shaped by class, culture and the people around us. But in the age of algorithms and AI, our preferences are increasingly being predicted, curated and sold back to us.
In this episode, Mia Sorenti speaks with Ione Gamble, founding editor of Polyester zine, about how taste is formed, why it matters, and what happens when algorithms replace curiosity with convenience.

From Spotify recommendations and TikTok trends to influencer culture and AI-generated content, Gamble argues that digital platforms are flattening culture by rewarding familiarity over surprise. Why do our feeds increasingly feel the same? Are we choosing what we like, or simply consuming what algorithms decide to show us? And what happens to creativity when artists begin making work for recommendation engines rather than people?

Drawing on The Polyester Book of (Bad) Taste, a collection of essays by writers including Nicola Dinan and Yomi Adegoke, Gamble makes the case for reclaiming our own tastes. She argues that resisting algorithmic culture means embracing friction, seeking recommendations from real people, and allowing ourselves the freedom to discover things we never expected to love.

Ione Gamble is the founding editor-in-chief of Polyester zine. She is a writer, editor and author of Poor Little Sick Girls, and editor of the new essay collection The Polyester Book of (Bad) Taste.

Mia Sorenti is Senior Producer at Intelligence Squared.